USA
Apphud • Revenue Analytics Ecosystem
UX/UI Product Design
B2B SaaS
UI Illustration
Complete redesign of a mobile app revenue analytics platform with UX improvements, design system integration, custom UI illustrations, and new feature development.
USA
Apphud • Revenue Analytics Ecosystem
UX/UI Product Design
B2B SaaS
UI Illustration
Complete redesign of a mobile app revenue analytics platform with UX improvements, design system integration, custom UI illustrations, and new feature development.
USA
Apphud • Revenue Analytics Ecosystem
UX/UI Product Design
B2B SaaS
UI Illustration
Complete redesign of a mobile app revenue analytics platform with UX improvements, design system integration, custom UI illustrations, and new feature development.








Total redesign and new feature development at Apphud — mobile growth & revenue analytics SaaS.
The project began with a UX audit to uncover critical user pain points, prioritize areas for improvement, and create a roadmap for enhancing the overall experience.
Total redesign and new feature development at Apphud — mobile growth & revenue analytics SaaS.
The project began with a UX audit to uncover critical user pain points, prioritize areas for improvement, and create a roadmap for enhancing the overall experience.





The application is a complex ecosystem of interconnected features and multiple user flows. Data-heavy interfaces, including complex reports and visualizations, required careful information structuring to maintain a clear and easy-to-use experience.
Main product users: software developers, product founders, analysts, and managers.
The application is a complex ecosystem of interconnected features and multiple user flows. Data-heavy interfaces, including complex reports and visualizations, required careful information structuring to maintain a clear and easy-to-use experience.
Main product users: software developers, product founders, analysts, and managers.





Interconnected features: changes in one area frequently impacted user journeys across the product.
Interconnected features: changes in one area frequently impacted user journeys across the product.





Some of the new features built:
Mission Control: a central place for managing audiences, in-app paywalls, and screens to make creative testing easier.
New A/B testing flows to create experiment variations and track performance of different screens and paywalls across in-app placements.
Some of the new features built:
Mission Control: a central place for managing audiences, in-app paywalls, and screens to make creative testing easier.
New A/B testing flows to create experiment variations and track performance of different screens and paywalls across in-app placements.





An extensive design system and refined color palette were developed for the platform. While maintaining a monochrome, minimalist aesthetic for clarity, color was strategically used to identify statuses and key functional elements.
An extensive design system and refined color palette were developed for the platform. While maintaining a monochrome, minimalist aesthetic for clarity, color was strategically used to identify statuses and key functional elements.





Viktoria Magnus Studio is a founder-led design studio partnering with companies worldwide to turn complex ideas into clear visual systems.
© Viktoria Magnus Studio 2026. All rights reserved
Viktoria Magnus Studio is a founder-led design studio partnering with companies worldwide to turn complex ideas into clear visual systems.
© Viktoria Magnus Studio 2026. All rights reserved
Viktoria Magnus Studio is a founder-led design studio partnering with companies worldwide to turn complex ideas into clear visual systems.
© Viktoria Magnus Studio 2026. All rights reserved

