China
Restaurant Brand Identity With Illustrated Logo and Poster Art
Branding
Logo design
Illustration
Illustrated logo design and branding for a new restaurant serving traditional Central Asian and Middle Eastern cuisine – Hoten Oton Polosi. Created in collaboration with a studio in Shanghai and Urumqi, China - Artizim.
China
Restaurant Brand Identity With Illustrated Logo and Poster Art
Branding
Logo Design
Illustration
Illustrated logo design and branding for a new restaurant serving traditional Central Asian and Middle Eastern cuisine – Hoten Oton Polosi. Created in collaboration with a studio in Shanghai and Urumqi, China - Artizim.
China
Restaurant Brand Identity With Illustrated Logo and Poster Art
Branding
Logo Design
Illustrationh
Illustrated logo design and branding for a new restaurant serving traditional Central Asian and Middle Eastern cuisine – Hoten Oton Polosi. Created in collaboration with a studio in Shanghai and Urumqi, China - Artizim.
Pilaf, cooked over a wood fire, is the centerpiece of the menu. The goal was to create a modern visual identity that captures the cooking process through bold, minimalist illustrations.
Pilaf, cooked over a wood fire, is the centerpiece of the menu. The goal was to create a modern visual identity that captures the cooking process through bold, minimalist illustrations.
The logo features a hand-drawn portrait of its founder, designed to reflect her strong, ambitious, and determined character.
Several variations explored a geometric, minimalist style while keeping the distinctive details of her portrait.
The logo features a hand-drawn portrait of its founder, designed to reflect her strong, ambitious, and determined character.
Several variations explored a geometric, minimalist style while keeping the distinctive details of her portrait.
The branding uses warm colors to evoke the comfort and warmth of an open fire. This creates a strong contrast with the sharp geometric style, making the brand more distinctive and memorable.
The branding uses warm colors to evoke the comfort and warmth of an open fire. This creates a strong contrast with the sharp geometric style, making the brand more distinctive and memorable.
A poster showing how the signature pilaf is prepared was designed for display at the venue and use in marketing materials.
The bold illustration is inspired by cookbook artwork.
A poster showing how the signature pilaf is prepared was designed for display at the venue and use in marketing materials.
The bold illustration is inspired by cookbook artwork.
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Viktoria Magnus is a designer and illustrator with over 15 years of creative experience, providing ongoing design support and taking on standalone projects.
© Viktoria Magnus 2026. All rights reserved
Viktoria Magnus is a designer and illustrator with over 15 years of creative experience, providing ongoing design support and taking on standalone projects.
© Viktoria Magnus 2026. All rights reserved
Viktoria Magnus is a designer and illustrator with over 15 years of creative experience, providing ongoing design support and taking on standalone projects.
© Viktoria Magnus 2026. All rights reserved